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April 21, 2005A McDonald's with European FlairMet up with the vagabond urban tribe yesterday, for a hump day excursion to the new Rock 'n' Roll McDonalds on Clark Street in Chicago. What a venue! The graceful, yet massive golden arches dwarfed the Hard Rock guitar signage just east. It is a Mickey D's with European flair. Mosaic granite floors, flat screen video monitors, contemporary bathroom with the ever-trendy vessel sinks and matte stainless steel fixtures...and then on the second floor (accessible via an escalator), little niches where you can suck your french fries while lounging on a black leather Mies van der Rohe chair. Also on the second floor is the McCafe...where you can top off your meal with a latte, cappuccino, cookie, baklava, or scoop of gelato. Yes, McGelato. Who would've thunk? It is very much like the European McDonald's establishments that I've seen, where the emphasis is not on get-in/get-out service, but on the experience of having a meal. It's an odd experience. Especially when you look in the parking lot and see Range Rovers, BMWs and Infinitis. At the McDonald's in my neighborhood, you generally see decade old Caddies with torn upholstery. Posted by carolyn at April 21, 2005 09:26 AM CommentsExcellent - i'm headed over there now to suck on some french fries, you've sold me! Posted by: Brian at April 21, 2005 01:04 PM Post a comment |
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